Sales Force Automation
Sales force automation software for FMCG in Bangladesh
SalesLead SFA puts route plans, outlet visits, orders and attendance on one Android app, and gives managers a live view of every territory. It keeps working offline and syncs when signal returns.
What is sales force automation?
Sales force automation (SFA) is software that replaces paper order books and phone-in reporting for field sales teams. Reps record attendance, outlet visits and orders on a phone. Managers see routes, sales and coverage as they happen, not days later.
For an FMCG company in Bangladesh, that means knowing which outlets were really visited, what was ordered and what was missed, across every territory and distributor.
Who uses it
- Field reps
- Supervisors and area managers
- Distributors
- Sales and trade marketing leads
- Rahman StoreOrdered · 12 SKUs
- Ma PharmacyNo order · closed
- Shapla BhandarNext · 350 m
- Karim General StorePlanned
How it works
A rep’s day on SalesLead
- 1
Check in
Attendance starts the day. Today’s route and outlets appear.
- 2
Visit
Geo check-in at each outlet. Order or no-order — with a reason.
- 3
Order
SKU-wise orders with offers applied. Works offline.
- 4
Shelf check
Stock on the shelf, competitors, photos and notes, tagged to the outlet.
- 5
Close day
Mandatory day close. Every visit and order is final.
Everything inside SalesLead SFA 15 modules
Plan
Master data & setup
One set of rules for every rep and every report.
- Products and SKUs, grouped by brand, category and focus items
- Outlet master by type, class, territory and status
- New outlets registered with approval
- Distribution points, staff profiles and role-based access
Routes, beats & tour plans
No missed outlets, no random visits.
- Daily, weekly or monthly route plans
- Outlets assigned to every route
- Tour plan scheduling
- Planned vs actual route tracking
Targets
Performance reviews built on data, not opinion.
- Sales targets by value or volume
- Focus product targets
- Visit coverage targets
- Achievement tracked against every target
Trade offers & promotions
Set once, applied the same way everywhere.
- Promotions and offers set up centrally
- Offers considered as the order is taken
- Offer impact carried into delivery and reports
In the field
Attendance & day close
No activity outside visibility. No day ends unreported.
- Start-of-day check-in
- Mandatory end-of-day close
- Working-day confirmation
Outlet visits
Every visit becomes auditable market data.
- Time-stamped visit start and finish
- Order or no-order, with a mandatory reason
- Stock, competitor and merchandising checks
- Visit notes on market feedback and issues
Field orders
No paper orders, no re-entry at the depot.
- SKU-wise order entry with quantities
- Offers considered on the order
- Order notes
- Works offline, syncs when back in signal
Activity & location
Execution quality without micromanagement.
- Location-verified check-in and check-out
- Geo-tagged photos
- Route compliance tracking
- Location tagging set by company policy
Order to delivery
Order review
Only valid orders move into delivery.
- Orders visible at the distribution point
- Checked for completeness
- Partial supply and reschedules handled
- Grouped by route or delivery run
Delivery & dispatch
Traceable from order to delivery.
- Challan (delivery note) created
- Loadsheet prepared
- Dispatch and delivery status tracked
- Reasons for failed or partial delivery
Stock & inventory
Delivery promises the godown can keep.
- Primary stock received
- Stock issued on dispatch
- Available stock always visible
- Adjustments only with a reason
Claims & replacement
No unrecorded losses.
- Damage and return claims
- Claims batched together
- Approval workflow
- Replacement or credit
Reports & admin
Reports & analytics
Leaders decide on facts, not follow-up calls.
- Live dashboard: billed outlets, productive calls, ECO
- Sales by date, territory, route, outlet, SKU and rep
- Order vs delivery performance
- Pending and partial orders
- Target vs achievement
- Distribution efficiency
- Claims and loss analysis
- Attendance and productivity
- Expense summaries
Expenses & leave
Field admin in the same app.
- Field expense entry
- Expense review by policy
- Leave requests
- Approval workflows
E-learning
Learning content for field reps.
Why SalesLead
Built for how FMCG sells in Bangladesh
Works in low signal
Orders are saved on the phone and sync when the rep is back in signal, so the route keeps moving.
Visits you can verify
Location-verified check-ins, time stamps and geo-tagged photos show what happened at each outlet.
Offers applied at the shelf
Promotions are set up centrally and considered as the order is taken, so every rep applies them the same way.
Reports in FMCG terms
Billed outlets, productive calls and ECO on a live dashboard, plus sales by territory, route, outlet, SKU and rep.
Connected to delivery
Orders flow into challans, dispatch and stock, so sales and delivery figures come from the same record.
Fits your systems
Connects with SAP and other ERP systems, plus Power BI and Tableau for reporting.
Customer results
SFA results from FMCG brands in Bangladesh
Dan CakeFMCG · Bakery
Field sales turned into a growth engine.
Dan Cake replaced paper order-taking with “Bondhu” — a field companion built on SalesLead — and gave management a live view of every route.
Read the story- 70% Faster order processing
- 95% Better data accuracy
- 40% More outlet visits a day
- 25% Better route efficiency
FAQ
Questions buyers ask
What does SFA software do for an FMCG company?
It moves the daily work of field sales onto a phone: attendance, route plans, outlet visits, orders, stock checks and day close. Managers get the same data live, so they can see coverage, orders and target achievement without waiting for calls or spreadsheets.
Does the SalesLead app work without internet?
Yes. Reps can take orders offline, and the app syncs when they are back in signal.
How does SalesLead confirm a rep really visited an outlet?
Each visit has a location-verified check-in and check-out with time stamps, and reps can add geo-tagged photos. Route compliance shows planned against actual visits. Location tagging follows your company’s policy.
Can a rep record a visit with no order?
Yes, and it needs a reason. That turns a no-order visit into market data instead of a gap in the report.
Does SalesLead connect with SAP or our ERP?
Yes. SalesLead works with SAP and other ERP systems, and with Power BI and Tableau for reporting.
What is the difference between SFA and DMS?
SFA runs the field: routes, visits and orders. A distribution management system (DMS) runs what happens after the order: challans, dispatch, delivery, returns and stock at each distribution house. SalesLead offers both on the same live data.
Which companies use SalesLead in Bangladesh?
Published SalesLead customers include Dan Cake, Nabil Consumer Products and Dabur Bangladesh. Across its customers the platform has 658,646 retail outlets mapped, 1,504 distributors connected, 1,418 field reps on the app.
See SalesLead SFA on your routes.
See SalesLead running on your own routes, outlets and distributors in a free demo.