Distribution Management
Distribution management system for FMCG in Bangladesh
SalesLead DMS controls everything after the order: challans, dispatch, delivery, returns, claims and live stock at every distribution house, without manual registers.
What is a distribution management system?
A distribution management system (DMS) is software that controls what happens after an order is taken: processing, challans, dispatch, delivery, returns, claims and stock at each distribution point.
It gives the company and its distributors one record of what was ordered, what left the godown and what reached the outlet, instead of separate registers at every house.
Who uses it
- Distribution house operators
- Super and sub-distributors
- Delivery teams
- Back office and finance
- Atta 2kg48
- Rice 1kg36
- Lentil 1kg24
- Oil 1L30
How it works
From order to reconciled stock
- 1
Order received
Field orders arrive at the right distribution house, filtered by date, route, outlet and rep.
- 2
Reviewed
Orders are checked for completeness, and partial supply or reschedules are handled.
- 3
Challan
Challans are generated from processed orders, with dispatch quantities calculated automatically.
- 4
Dispatched
Loadsheets are planned by vehicle or route, and dispatch is confirmed before goods leave.
- 5
Delivered or returned
Full, partial and failed deliveries are recorded with reasons, and stock updates.
Everything inside SalesLead DMS 16 modules
Network & control
Distribution houses
Every house runs on its own, on the same process.
- Create and run many distribution houses
- Operators and staff per house
- Reps, routes and outlets linked to each house
- House-specific operating scope
Staff & responsibilities
Clear ownership, fewer errors and disputes.
- Operators, loaders and support staff assigned
- Reps mapped to their house
- Control who processes orders, makes challans or adjusts stock
Outlet & route mapping
The right house serves the right outlets.
- Approved outlets mapped to routes
- Each route assigned to one house
- No orders leaking across houses
Roles, approvals & audit
Enterprise governance without the complexity.
- Role-based access
- Approvals for sensitive actions
- Full transaction traceability
- Audit-ready logs
Orders & delivery
Order control panel
Always know what came in and what is pending.
- Orders by date, route, outlet and rep
- Filter by new, processed, delivered or pending
- Search and open any order fast
Edits & cancellations
Flexible, without losing the audit trail.
- Controlled edits for genuine corrections
- Cancellation with a recorded reason
- Duplicate orders prevented
Challans
The single source of truth for dispatch.
- Generated from processed orders
- Dispatch quantities calculated automatically
- One or many orders per challan
- Print-ready formats
Dispatch & delivery
Fewer loading mistakes. No arguments after delivery.
- Loadsheet planning by vehicle or route
- Dispatch confirmed before goods leave
- Full, partial and failed deliveries, with reasons
- Returns recorded at delivery
Stock & claims
Live inventory
Stock that reflects the godown, not assumptions.
- Real-time balance per house
- Auto-reduced on dispatch, adjusted on return or damage
- Opening stock setup and upload
- Manual changes only with remarks
Short stock & reprocessing
Work keeps moving when stock runs short.
- Shortages handled while making challans
- Partial fulfilment with balance tracking
- Reprocessed once stock arrives
Primary purchase & receiving
Inbound stock tracked as tightly as outbound.
- Primary purchase entries
- Primary stock receiving
- Primary challan adjustments
- Deposit tracking, where used
Claims & replacement
Losses recorded and recovered in the open.
- Damage and return claims
- Batched and grouped
- Replacement or credit tracked
- Claim status always visible
Schemes & reports
Schemes & pricing
Trade schemes applied correctly, every time.
- Scheme and promotion setup
- Applied to orders automatically
- Reflected in delivery and reports
Operations & stock reports
What is pending, partial or short, by route and house.
- Order vs delivery status
- Pending and partial deliveries
- Route-wise and house-wise performance
- Current stock and movement history
- Damage and return summaries
Management reports
Fact-based control, not phone updates.
- Sales vs delivery
- Loss and shortage analysis
- Distribution house productivity dashboards
Expenses & leave
Basic admin inside the same system.
- Expenses captured by category (optional module)
- Leave applications and summaries
Why SalesLead
Built for how distribution works in Bangladesh
Many distribution houses
Each house runs with its own staff, routes and outlets, all on the same process.
Super and sub-distributors
DealerLink connects both layers: field orders reach the right sub-distributor, and stock is tracked at each one.
Live stock per house
Balances reduce on dispatch and adjust on return or damage. Manual changes need a remark.
Challans as the record
One or many orders per challan, in print-ready formats, as the single source of truth for dispatch.
Claims in the open
Damage and return claims are batched, approved and tracked through to replacement or credit.
Audit-ready control
Role-based access, approvals for sensitive actions and full transaction logs.
Customer results
DMS results from FMCG brands in Bangladesh
NabilFMCG · Foods
A multi-layer distribution network, finally in one view.
Nabil runs super and sub-distributors and field teams across thousands of outlets. DealerLink connected every layer, from order booking to delivery, stock and claims.
Read the story
FAQ
Questions buyers ask
What does a distribution management system do?
It controls orders after they are taken: checking them, creating challans, planning dispatch, recording delivery and returns, and keeping stock correct at each distribution house.
Can SalesLead handle super and sub-distributors?
Yes. DealerLink is built for brands that sell through super distributors and sub-distributors. Field orders reach the right sub-distributor, and stock is tracked at both layers.
How does the DMS keep stock accurate?
Stock reduces automatically on dispatch and adjusts on return or damage. Manual changes need a remark, and each house sees its own live balance.
What happens when stock runs short?
Shortages are handled while making challans. An order can be partly fulfilled with the balance tracked, then reprocessed once stock arrives.
How are trade schemes handled?
Schemes are set up once, applied to orders automatically and reflected in delivery and reports.
Is a DMS the same as an ERP?
No. An ERP runs company-wide finance and operations. A DMS focuses on distributor-level orders, challans, delivery and stock. SalesLead connects with SAP and other ERP systems, so the two work together.
Which companies use SalesLead in Bangladesh?
Published SalesLead customers include Dan Cake, Nabil Consumer Products and Dabur Bangladesh. Across its customers the platform has 658,646 retail outlets mapped, 1,504 distributors connected, 1,418 field reps on the app.
See SalesLead DMS on your network.
See SalesLead running on your own routes, outlets and distributors in a free demo.