From shelf to boardroom.

SalesLead is sales force automation and distribution management software for FMCG companies in Bangladesh. Track your field team live, and account for every visit, order and taka.

Retail outlets mapped
658,646
Distributors connected
1,504
Field reps on the app
1,418
FMCG enterprises
5

Trusted by leading FMCG brands

  • Dabur Bangladesh
  • Dan Cake — Dan Foods Limited
  • Arla Foods Bangladesh
  • Nabil Group of Industries
  • Goala Dairy and Food

How it works

One platform from the field to the boardroom.

Field reps, distributors and managers work on the same live data — so nothing gets lost in between.

  1. Plan the beatRoutes, outlets, targets and offers for every rep.
  2. Visit & orderGeo check-in, shelf check and order — even offline.
  3. Load & deliverChallan, loadsheet and dispatch. Returns recorded.
  4. See & decideCoverage, sales and stock — live for leadership.
Beat 072 / 4
  • Rahman StoreOrdered · 12 SKUs
  • Ma PharmacyNo order · closed
  • Karim General StorePlanned
Take order

Sales Force Automation (SFA)

Every rep, every outlet, every day.

One Android app for the whole field day — built for low signal and busy markets.

  • Weekly, fortnightly & monthly beats
  • GPS-verified check-ins
  • SKU-wise orders with offers
  • Offline capture, auto sync
Explore Sales Force Automation (SFA)
ChallanDB-0417
  • Atta 2kg48
  • Rice 1kg36
  • Lentil 1kg24
  • Oil 1L30
Dispatched

Distribution Management (DMS)

Orders become deliveries — without registers.

Distribution houses process orders, print challans and keep stock that matches the shelf.

  • Print-ready challans & loadsheets
  • Delivery, returns & claims
  • Real-time stock per house
  • Super & sub-distributor ready
Explore Distribution Management (DMS)

Coverage

64%

Orders · 30 days

Dashboards & BI

Decide on today’s numbers, not yesterday’s calls.

Coverage, sales and stock by region, route and SKU — live, with alerts that matter.

  • MTD sales & ECO coverage
  • Target vs achievement (ACH %)
  • Low-stock & route alerts
  • Power BI & SAP sync
Explore Dashboards & BI

See all seven steps

Employee tracking

See your whole field team, live.

Know who is working right now, where they went today, and which outlets they visited, sold to or missed. No phone calls needed.

See who is working, right now.

Every field employee on one map, with a count of who is online, idle or offline. Open a person to see when they last reported and what they have done today.

SalesLead live field map of Dhaka with sample data: field reps on the map as online, idle or offline, with a count of each.

Replay any rep’s day on the map.

Pick a person and a date. The GPS trail plays the day back stop by stop, over the outlets on their beat.

SalesLead day replay with sample data: one rep’s route across Dhaka with the outlets on it, and a timeline from 9:30 AM to 5:20 PM.

Real screens shown with sample data. Map © Mapbox © OpenStreetMap.

  • Who is working now

    Online, idle and offline staff on one live map, down to one person.

  • Where they went

    A GPS trail for any person on any date, ready to replay.

  • What they did there

    Outlets marked as ordered, visited or not visited, with the day’s order value.

  • Who needs a call

    A list of who has been silent longest, by area, supervisor or distributor.

See employee tracking

The problem

Where sales quietly leak.

Most field sales still runs on paper, phone calls and trust. Every gap costs outlets, orders and taka.

30%

of field productivity is lost to poor route planning. With 10 reps, that’s 3 reps’ worth of work every day. Industry research

Order slip

Atta 2kg × 12

Rice 1kg × 6

Oil 1L × 4

Depot entry

Atta 2kg × 21

Rice 1kg × 6

Oil 1L × 4

!
01

Orders on paper

Written at the outlet, re-typed at the depot. Errors, disputes and days lost.

Field team · today

  • Rep 01No check-in?
  • Rep 02Last update 2h ago?
  • Rep 03Location unknown?
02

A blind field

“Were 25 outlets really visited today?” Without verified check-ins, supervisors can only guess.

See how tracking works

Outlets in the neighbourhood

14 / 32 visited this week

03

Missed outlets

Paper beat plans reach just 40–60% of the outlets in a neighbourhood.

Stock · Main depot

  • Soap 100g212
  • Hair oil 200ml0
  • Biscuit 75g96
Out for 6 daysNo one was alerted
04

Empty shelves, lost sales

A must-sell SKU runs out at the distributor. Nobody notices until outlets stop ordering — and shoppers buy another brand.

Damage claim · #118

Soap 100g × 24

Biscuit 75g × 18

Pending
Trade offerBuy 10, get 1Given by hand?
Waiting 47 daysClaim still unsettled
05

Offers and claims that leak

Trade offers given by hand, damage claims on paper. Nobody can say what was given or what is still owed.

Calling…

Main depot

00:42

Report arrivesin 2 days
06

Reports by phone call

Leadership decides on yesterday’s calls instead of today’s numbers.

Results

Growth our clients measured.

Numbers reported by FMCG brands after moving field sales and distribution onto SalesLead.

Dan Foods Limited

Dan Cake · Bondhu field app

Paper orders replaced across thousands of outlets.

Faster order processing
70%
Better data accuracy
95%
More outlet visits a day
40%
Better route efficiency
25%
Read the Dan Cake story
Nabil Consumer Products Ltd

Nabil · DealerLink super–sub DMS

Before and after connecting every distribution layer.

Market visibility+60 pts
Before30%
After90%
Delivery tracking+60 pts
Before25%
After85%
Stock accuracy+55 pts
Before40%
After95%
Read the Nabil story

See all results

Made in Bangladesh

Built for how Bangladesh sells.

  • Works offline

    Orders save on the phone and sync when the signal returns.

  • Super & sub-distributors

    Multi-tier distribution, modelled the way it really runs.

  • Challan-ready

    Print-ready challans and loadsheets from every depot.

  • SAP & Power BI

    Sync with your ERP; report in the tools you already use.

Let’s map your market.

See SalesLead running on your own routes, outlets and distributors in a free demo.