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From shelf to boardroom.

SalesLead is sales force automation and distribution management software for FMCG companies in Bangladesh. Every visit, order and taka — accounted for.

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Retail outlets mapped
658,646
Distributors connected
1,504
Field reps on the app
1,418
FMCG enterprises
5

Trusted by leading FMCG brands

  • Dabur Bangladesh
  • Dan Cake — Dan Foods Limited
  • Arla Foods Bangladesh
  • Nabil Group of Industries
  • Goala Dairy and Food

The problem

Where sales quietly leak.

Most field sales still runs on paper, phone calls and trust. Every gap costs outlets, orders and taka.

30%

of field productivity is lost to poor route planning. With 10 reps, that’s 3 reps’ worth of work every day. Industry research

Order slip

Atta 2kg × 12

Rice 1kg × 6

Oil 1L × 4

Depot entry

Atta 2kg × 21

Rice 1kg × 6

Oil 1L × 4

!
01

Orders on paper

Written at the outlet, re-typed at the depot. Errors, disputes and days lost.

Field team · today

  • Rep 01No check-in?
  • Rep 02Last update 2h ago?
  • Rep 03Location unknown?
02

A blind field

“Were 25 outlets really visited today?” Without verified check-ins, supervisors can only guess.

Outlets in the neighbourhood

14 / 32 visited this week

03

Missed outlets

Paper beat plans reach just 40–60% of the outlets in a neighbourhood.

Stock · DB Mirpur

  • Soap 100g212
  • Hair oil 200ml0
  • Biscuit 75g96
Out for 6 daysNo one was alerted
04

Empty shelves, lost sales

A must-sell SKU runs out at the distributor. Nobody notices until outlets stop ordering — and shoppers buy another brand.

Damage claim · #118

Soap 100g × 24

Biscuit 75g × 18

Pending
Trade offerBuy 10, get 1Given by hand?
Waiting 47 daysClaim still unsettled
05

Offers and claims that leak

Trade offers given by hand, damage claims on paper. Nobody can say what was given or what is still owed.

Calling…

DB Mirpur

00:42

Report arrivesin 2 days
06

Reports by phone call

Leadership decides on yesterday’s calls instead of today’s numbers.

How it works

One platform from the field to the boardroom.

Field reps, distributors and managers work on the same live data — so nothing gets lost in between.

  1. Plan the beatRoutes, outlets, targets and offers for every rep.
  2. Visit & orderGeo check-in, shelf check and order — even offline.
  3. Load & deliverChallan, loadsheet and dispatch. Returns recorded.
  4. See & decideCoverage, sales and stock — live for leadership.
Beat 072 / 4
  • Rahman StoreOrdered · 12 SKUs
  • Ma PharmacyNo order · closed
  • Karim General StorePlanned
Take order

Sales Force Automation

Every rep, every outlet, every day.

One Android app for the whole field day — built for low signal and busy markets.

  • Beat & route planning
  • GPS-verified check-ins
  • SKU-wise orders with offers
  • Offline capture, auto sync
Explore Sales Force Automation
ChallanDB-0417
  • Atta 2kg48
  • Rice 1kg36
  • Lentil 1kg24
  • Oil 1L30
Dispatched

Distribution Management

Orders become deliveries — without registers.

Distribution houses process orders, print challans and keep stock that matches the shelf.

  • Print-ready challans & loadsheets
  • Delivery, returns & claims
  • Real-time stock per house
  • Super & sub-distributor ready
Explore Distribution Management

Coverage

64%

Orders · 30 days

Dashboards & BI

Decide on today’s numbers, not yesterday’s calls.

Coverage, sales and stock by region, route and SKU — live, with alerts that matter.

  • Live sales & coverage
  • Targets vs achievement
  • Low-stock & route alerts
  • Power BI & SAP sync
Explore Dashboards & BI

Speaks FMCG

Primary, secondary and the shelf, in one view.

See what you sold to distributors next to what they sold on to outlets. Real demand never hides behind stock sitting in a godown.

The numbers your sales meeting runs on. Live.

  • Call %Outlets visited out of the outlets planned.
  • Productive callsVisits that end with an order.
  • ECOEffective outlet coverage: outlets billed this month.
  • Order vs deliveryWhat was ordered against what arrived.
  • Target vs achievementBy rep, route, SKU and distributor.
  • Closing stockSKU-wise, at every distributor, every day.

Modules

Everything you need to run field sales.

Start with field sales or distribution. Switch on the rest as you grow — every module shares the same live data.

Shelf check · Outlet 07

Trade offerBuy 10, get 1

Trade Marketing

Run offers, shelf checks and market surveys.

Sales · route 07 · this week

Trending up

Sales Tracker

Sales by day, route and SKU — as it happens.

Indent #2041

  1. Raised
  2. Approved
  3. Dispatching

Indent & Dispatch

Primary indents tracked all the way to dispatch.

Checked in09:42 · GPS verified

Employee Tracker

GPS-verified attendance and field activity.

Stock · DB Mirpur

  • Saleable
  • Booked
  • Returned

Warehouse

Stock levels and movement in every warehouse.

Delivery run 3

2 of 4 drops done

Transportation

Vehicles, loads and delivery runs in one view.

SAPSalesLead
Synced 2 min ago

SAP & ERP Sync

Two-way sync with the systems you already run.

See the full platform

Ten modules, one login, one data spine.

Explore platform

Results

Growth our clients measured.

Numbers reported by FMCG brands after moving field sales and distribution onto SalesLead.

Dan Foods Limited

Dan Cake · Bondhu field app

Paper orders replaced across thousands of outlets.

Faster order processing
70%
Better data accuracy
95%
More outlet visits a day
40%
Better route efficiency
25%
Read the Dan Cake story
Nabil Consumer Products Ltd

Nabil · DealerLink super–sub DMS

Before and after connecting every distribution layer.

Market visibility+60 pts
Before30%
After90%
Delivery tracking+60 pts
Before25%
After85%
Stock accuracy+55 pts
Before40%
After95%
Read the Nabil story

Customer stories

Proof from the market.

All case studies
70%Faster order processing
95%Better data accuracy

Dan CakeFMCG · Bakery

Field sales turned into a growth engine.

Dan Cake replaced paper order-taking with “Bondhu” — a field companion built on SalesLead — and gave management a live view of every route.

Read the story
90%Market visibility · was 30%
85%Delivery tracking · was 25%

NabilFMCG · Foods

A multi-layer distribution network, finally in one view.

Nabil runs super and sub-distributors and field teams across thousands of outlets. DealerLink connected every layer, from order booking to delivery, stock and claims.

Read the story
One central platformSecondary sales reporting
SKU-wise, every dayDistributor stock

DaburFMCG · Personal & health care

From spreadsheets to a single source of truth.

Dabur moved secondary sales off spreadsheets and onto one live platform connecting distributors, field teams, area managers and head office.

Read the story

Made in Bangladesh

Built for how Bangladesh sells.

  • Works offline

    Orders save on the phone and sync when the signal returns.

  • Super & sub-distributors

    Multi-tier distribution, modelled the way it really runs.

  • Challan-ready

    Print-ready challans and loadsheets from every depot.

  • SAP & Power BI

    Sync with your ERP; report in the tools you already use.

Let’s map your market.

See SalesLead running on your own routes, outlets and distributors in a free demo.

Book a free demo +880 1717-126353