FMCG · Foods
A multi-layer distribution network, finally in one view.
Nabil runs super and sub-distributors and field teams across thousands of outlets. DealerLink connected every layer, from order booking to delivery, stock and claims.
- Client
- Nabil Consumer Products Ltd
- Industry
- FMCG · Foods
- Solution
- SalesLead DealerLink (Super–Sub DMS)
- Scale
- Super & sub-distributors nationwide
90%Market visibility · was 30%
85%Delivery tracking · was 25%
The results
Market visibility+60 pts
Before30%
After90%
Delivery tracking+60 pts
Before25%
After85%
Stock accuracy+55 pts
Before40%
After95%
What changed
Before and after SalesLead.
Field execution
BeforeUntracked visits
AfterRoute plans, every visit logged
Order → delivery
BeforeManual follow-up
AfterAuto-routed to the right sub-distributor
Stock
BeforeFragmented across layers
AfterOne ledger, super to sub
Claims & returns
BeforeHandled by hand
AfterApproval-based, fully traceable
The challenge
What was holding growth back
- Limited visibility into daily field sales
- Inconsistent tracking of route-wise outlet visits
- Confusion between order booking and delivery
- Stock scattered across super & sub distributors
- Damages, returns and claims handled manually
What we deployed
SalesLead DealerLink (Super–Sub DMS)
- Structured field daysAssigned routes, outlet priorities, mandatory visit records.
- Seamless order flowField orders reach the correct sub-distributor instantly.
- Transparent deliveryChallans, dispatch runs and delivery outcomes with reasons.
- Stock across layersReceiving, dispatch and adjustments recorded at every tier.
- Controlled claimsStandard, approval-based claims with full traceability.
On the ground
From the platform.
