FMCG · Bakery
Field sales turned into a growth engine.
Dan Cake replaced paper order-taking with “Bondhu” — a field companion built on SalesLead — and gave management a live view of every route.
- Client
- Dan Foods Limited
- Industry
- FMCG · Bakery
- Solution
- Dan Cake Bondhu (SalesLead SFA)
- Scale
- Thousands of retail outlets, daily
70%Faster order processing
95%Better data accuracy
The results
- Faster order processing
- 70%
- Better data accuracy
- 95%
- More outlet visits a day
- 40%
- Better route efficiency
- 25%
What changed
Before and after SalesLead.
Order processing
BeforeSlow & manual
AfterFast & reliable
Field visibility
BeforeDelayed
AfterReal-time
Attendance control
BeforeAssumption-based
AfterVerified
Sales productivity
BeforeLimited
AfterSignificantly higher
The challenge
What was holding growth back
- Slow, paper-based order taking
- Little visibility into daily field activity
- Sales insights arriving days late
- Weak control over attendance and territory coverage
What we deployed
Dan Cake Bondhu (SalesLead SFA)
- Orders at the shelfReps capture orders during the visit — no re-typing, fewer disputes.
- Live market viewManagement sees field activity and sales as it happens.
- Verified coverageAttendance and outlet visits tracked on every route.
- Transparent targetsTargets and achievement visible at every level.
On the ground
From the platform.
