FMCG · Personal & health care
From spreadsheets to a single source of truth.
Dabur moved secondary sales off spreadsheets and onto one live platform connecting distributors, field teams, area managers and head office.
Dabur Bangladesh is part of Dabur, the Indian FMCG company founded in 1884. It has made hair care, oral care, digestive and honey products in Bangladesh since 2003, at its factory in Dhamrai, and sells them through distributors across the country.
- Client
- Dabur Bangladesh
- Industry
- FMCG · Personal & health care
- Solution
- SalesLead SFA (Secondary sales)
- Scale
- Nationwide distribution network
One central platformSecondary sales reporting
SKU-wise, every dayDistributor stock
The impact
- Accurate reportingSales and stock flow straight from the field and distributors. No manual consolidation.
- Faster decisionsLive dashboards on sales, outlet coverage and distributor activity, nationwide.
- Stronger field disciplineGeo-validated visits raised adherence to journey plans.
- Sharper market viewOutlet- and SKU-level data for forecasting, trade planning and distributor management.
- Less spreadsheet workTime and cost saved for regional teams and head office.
What changed
Before and after SalesLead.
Secondary sales reporting
BeforeSpreadsheets
AfterOne central platform
Distributor stock
BeforeInconsistent formats
AfterSKU-wise, every day
Field visits
BeforeUnverified
AfterLocation-verified check-ins
Leadership view
BeforeDelayed reports
AfterReal-time dashboards
The challenge
What was holding growth back
- Spreadsheet-based secondary sales reporting
- Inconsistent distributor stock and sales data
- Limited real-time visibility for leadership
- Weak monitoring of visits and route compliance
- Delayed insights for forecasting and trade planning
What we deployed
SalesLead SFA (Secondary sales)
- Central secondary salesDaily sales, outlets, routes and SKU sell-out in one place.
- Verified market visitsJourney plans, geo check-ins and geo-tagged photos.
- Distributor stockDaily SKU-wise sales and closing stock, sell-out validated.
- Alerts that matterLow stock, zero sales and route deviations flagged.
- Performance rankingsRanked by PSR, area or distributor.
- Works offlineAndroid app keeps working in low signal and syncs later.
On the ground
From the platform.
