Results
What FMCG brands reported after moving field sales and distribution onto SalesLead, and the scale the platform runs at today.
Dan Cake Bondhu (SalesLead SFA)
Dan Cake replaced paper order-taking with “Bondhu” — a field companion built on SalesLead — and gave management a live view of every route.
Read the Dan Cake story
SalesLead DealerLink (Super–Sub DMS)
Nabil runs super and sub-distributors and field teams across thousands of outlets. DealerLink connected every layer, from order booking to delivery, stock and claims.
Read the Nabil story
SalesLead SFA (Secondary sales)
Dabur moved secondary sales off spreadsheets and onto one live platform connecting distributors, field teams, area managers and head office.
Read the Dabur storySales and stock flow straight from the field and distributors. No manual consolidation.
Live dashboards on sales, outlet coverage and distributor activity, nationwide.
Geo-validated visits raised adherence to journey plans.
Outlet- and SKU-level data for forecasting, trade planning and distributor management.
Time and cost saved for regional teams and head office.
What changed
What moved for each client, area by area.
Dan Cake · Order processing
Slow & manualFast & reliable
Dan Cake · Field visibility
DelayedReal-time
Dan Cake · Attendance control
Assumption-basedVerified
Dan Cake · Sales productivity
LimitedSignificantly higher
Nabil · Field execution
Untracked visitsRoute plans, every visit logged
Nabil · Order → delivery
Manual follow-upAuto-routed to the right sub-distributor
Nabil · Stock
Fragmented across layersOne ledger, super to sub
Nabil · Claims & returns
Handled by handApproval-based, fully traceable
Dabur · Secondary sales reporting
SpreadsheetsOne central platform
Dabur · Distributor stock
Inconsistent formatsSKU-wise, every day
Dabur · Field visits
UnverifiedLocation-verified check-ins
Dabur · Leadership view
Delayed reportsReal-time dashboards
See SalesLead running on your own routes, outlets and distributors in a free demo.
