🏢 Client

Dabur Bangladesh Private Limited
Industry: FMCG (Fast-Moving Consumer Goods)
Market: Nationwide Distribution Network, Bangladesh

🤝 Solution Partner

SalesLead – Secondary Sales & Field Force Automation Platform

🧭 Executive Summary

Dabur Bangladesh partnered with SalesLead to modernize its secondary sales operations and gain real-time visibility across distributors, field sales teams, and management. By replacing spreadsheet-driven reporting with a centralized digital platform, Dabur improved data accuracy, strengthened field discipline, and enabled faster, insight-driven decision-making across its FMCG distribution network.

⚠️ Business Challenge

As Dabur Bangladesh expanded its market presence, managing secondary sales through manual processes became increasingly inefficient. Delayed distributor reports, inconsistent data formats, and limited field monitoring reduced management visibility and slowed strategic decisions.

Key Challenges:

• 📄 Spreadsheet-based secondary sales reporting
• 🔄 Inconsistent distributor stock and sales data
• 👀 Limited real-time visibility for leadership
• 🗺️ Weak monitoring of field visits and route compliance
• ⏳ Delayed insights for forecasting and trade planning

🎯 Business Objectives

Dabur Bangladesh set clear transformation goals:

• 🧩 Build a centralized secondary sales management system
• ❌ Eliminate manual duplication and reporting errors
• 📍 Digitize field activities with location verification
• 📦 Standardize distributor stock and sales reporting
• 📈 Enable real-time dashboards for management

🚀 SalesLead Solution

SalesLead implemented a comprehensive secondary sales automation solution designed for FMCG distribution environments.

🖥️ Centralized Secondary Sales Platform

A unified, web-based platform connected distributors, sales representatives, area managers, and head office teams.
All secondary sales data—daily sales, outlet information, route execution, and SKU-wise sell-out—was consolidated into a single source of truth.

🧑‍💼 Field Force Automation & Market Execution

Sales teams followed predefined journey plans with digitally tracked daily market visits.

Key capabilities included:

• 📍 Location-verified check-in and check-out
• 🏪 Outlet-wise visit history
• 📸 Geo-tagged photo capture
• 📝 Structured data collection for orders, stock, competitors, and merchandising

This ensured consistent execution, transparency, and improved market coverage.

📦 Distributor Stock & Sales Management

Distributors reported daily stock and sales directly into SalesLead, enabling:

• 📊 SKU-wise sales and closing stock visibility
• 🔍 Sell-out vs. purchase validation
• ⚙️ Automated performance summaries
• 🛑 Reduced manual reconciliation

📊 Management Dashboards & Business Insights

Real-time dashboards empowered leadership with:

• 📈 Secondary sales trends by region and SKU
• 🗺️ Route coverage and visit discipline
• 🏆 Performance ranking by PSR, area, or distributor
• 🚨 Alerts for low stock, zero sales, or route deviations

📱 Mobile Application for Field Teams

An Android mobile app supported fast data capture with:

• 📶 Offline functionality
• 🔄 Automatic syncing
• ⚡ Quick and simple market-visit workflows

This ensured uninterrupted field operations in all connectivity conditions.

✅ Business Impact

🎯 Improved Reporting Accuracy

Sales and stock data flowed directly from the field and distributors—eliminating manual consolidation and reducing errors.

⚡ Faster Decision-Making

Management accessed real-time dashboards covering sales performance, outlet coverage, and distributor activity nationwide.

📍 Stronger Field Discipline

Geo-validated visits increased transparency and adherence to journey plans.

🔎 Enhanced Market Visibility

Outlet-level and SKU-level insights supported better forecasting, trade planning, and distributor management.

💰 Operational Efficiency

Significant reduction in spreadsheet work saved time and operational cost for both regional teams and head office.

📌 Results at a Glance

• ✅ Centralized secondary sales reporting
• ✅ Real-time distributor stock & sales visibility
• ✅ Improved field execution & route compliance
• ✅ Faster, data-driven decisions
• ✅ Scalable platform for FMCG growth

🏁 Conclusion

With SalesLead, Dabur Bangladesh transitioned from fragmented, manual reporting to a structured, digital, and data-driven secondary sales ecosystem—strengthening execution, visibility, and leadership decision-making across its FMCG distribution network.

🌐 About SalesLead

SalesLead is a Bangladesh-based sales automation platform built for FMCG and distribution-driven organizations. It enables secondary sales visibility, field force automation, distributor management, and real-time business insights—designed specifically for emerging market realities.