Background

Dabur Bangladesh, a fast-growing FMCG company, needed a structured and reliable platform to manage its secondary sales across distributors, sales teams, and regional managers. Their earlier approach—based on spreadsheets, manual updates, and inconsistent distributor reporting—created delays and limited management visibility.

To overcome these challenges, Dabur partnered with SalesLead, a local technology provider specializing in sales automation solutions.

Objectives

• Remove manual duplication and reporting errors.
• Build a centralized secondary sales platform for all regions.
• Automate field visits with real-time geolocation tracking.
• Standardize distributor reporting for stock and sales.
• Enable quick managerial insights through dashboards.
  
  

Solution Delivered by SalesLead

1. Unified Secondary Sales Portal

A complete web-based environment connecting distributors, sales reps, area managers, and head office.
It combined daily sales uploads, outlet information, route tracking, and SKU-wise sell-out data.

2. Field Force Automation (PJP + Daily Market Visit)

• Predefined journey plan
• Check-in / check-out with location verification
• Outlet-wise visit history
• Geo-tagged photos
• Capture of orders, stock, competitor details, and merchandising execution

3. Distributor Stock & Sales Module

• Daily stock updates
• SKU-wise sales and closing balance
• Sell-out vs. purchase matching
• Auto-generated sales performance reports

4. Management Dashboard & Insights

• Real-time sales trends
• Route coverage and visit discipline
• Performance ranking by region, PSR, or SKU
• Alerts for low stock, zero sales, or route deviation

5. Mobile Application Support

Field teams use an Android app to enter visit details quickly with offline capability and automatic syncing.

Impact

1. Higher Reporting Accuracy

Daily sales and stock updates flow directly into the system without manual compilation.

2. Faster & Smarter Decision Making

Management sees real-time sales, outlet coverage, and distributor data from any region.

3. Stronger Field Discipline

Geo-tagged visits increased transparency and improved total market coverage.

4. Clear Market Visibility

Outlet-wise performance and SKU-level movement allowed better forecasting and trade planning.

5. Time & Cost Efficiency

Manual spreadsheet work reduced significantly for both head office and regional teams.